'VOCATIONAL service is something that no one
else - no leader, speaker or committee - can do for you. It
expresses the prime function of your club as proclaimed in The
Object of Rotary.
"To encourage and foster the ideal of service as
the basis of all worthy enterprise..."
That means in particular your "enterprise" - your
daily work - the business or profession described in the
classification you represent in your Rotary club. The privilege
of holding this classification entails the obligation—"to put
Rotary to work where you work" - to make service rather than self
the basis of every principle, policy and procedure in your job.
It is a large order.
Many find it difficult. Some avoid its personal
application by lip service to generalities. Others are
frustrated by not knowing where to start.
Service is My Business is
an attempt to surmount these obstacles by conveying the meaning
of vocational service in terms of actual experiences. Reading
about them, you should become more keenly aware of the
opportunities that lie close to hand.
To those Rotarians whose efforts have provided
the substance in these pages, .this little book is respectfully
dedicated, and if the situations described do not always reflect
your particular problems you are urged to bring your own flame
to these fagots, to seek in your own enterprise or calling the
specific challenges to make service your business.
NOTE: As a member of the Aims and Objects
Committee for 1946 - 47, Past President Percy Hodgson saw the need
of making vocational service more realistic for the individual
This idea was seconded warmly by the late James
Watchurst who was on the committee the following year. The
enthusiasm of these two business men resulted in the first
publication of Service
Is My Business.